Available for work · 2025

Systems make
experiences
possible.

I'm Andie — a product designer who thinks in systems. I bridge strategy and craft, building design foundations that scale and experiences that feel inevitable.

Expertise
Product Design
Design Systems
AI Features
Enterprise UX
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WORK / 01

Selected work

001Design Systems
2022–2024

Design Systems — App Builder & Reveal BI

Built a unified design system across two enterprise products from scratch — token architecture, component library, and governance model that collapsed inconsistencies and cut handoff time.

TokensComponentsFigma
Case study
002AI / Product Design
2023–2024

AI Features in App Builder

Designed AI-powered features into a complex enterprise tool without adding cognitive load — research-led, with explicit invocation and transparent reasoning as core principles.

AI/ML0→1Interaction Design
Case study
003UX / Product Design
2023

REST API Data Source Flow

Redesigned the highest-friction flow in App Builder. Research revealed the drop-off wasn't where the team assumed — restructured the IA and added live preview to fix the real problem.

ResearchIAUsability Testing
Case study
004Product Design
2022

Customer Portal

Designed a 0→1 self-service portal for enterprise customers to manage licences, seats, and billing — replacing a manual email-and-spreadsheet process that was generating significant support overhead.

0→1EnterpriseSelf-serve
Case study
005Product Design
2022–2023

Reveal BI — Data Visualisation

Designed data visualisation and dashboard features for Reveal BI — balancing deep configurability for power users with a UI that didn't overwhelm first-time users.

Data VizB2B SaaSComplex UI
Case study
006UI Design
2021–2022

Indigo.Design

UI design for a design-to-code platform — worked alongside an interaction designer to deliver high-fidelity screens with strict design system adherence for direct Angular code output.

Design-to-codeUI DesignDesign Systems
Case study
ABOUT / 02

Good design is invisible. Great systems are too.

I'm a product designer who believes the best design work is the kind that makes you forget a designer was ever involved. My work spans product strategy, UX research, interaction design, and design systems.

I specialise in 0→1 product work and building the design infrastructure that lets teams move fast without breaking things. Currently open to full-time roles and contract engagements.

Expertise
Product Design

0→1 product work, UX research, interaction design, and strategy. I work best on complex, ambiguous problems where the design shapes the product direction.

Design Systems

Token architecture, component libraries, Figma infrastructure, and governance. Built multi-brand systems used across enterprise products at scale.

AI / UX

Designing AI-powered features that feel natural, not bolted-on. Transparent reasoning, explicit invocation, and trust as core principles.

Research & Testing

Usability testing, interview synthesis, and research-led decisions. I find drop-off before redesigning — not after.

Tools & Methods
FigmaFramerProtopieMazeStyle DictionaryStorybookUser ResearchSystems ThinkingDesign Ops
CONTACT / 03

Let's build something worth using.

Open to full-time roles, contract work, and conversations about design systems, AI, and complex products.

Email
[email protected]
LinkedIn
linkedin.com/in/andie-ux
CV
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